• The snack bar industry of the United States basically targets the consumers from all demographic. Mostly the young generations of the United States are targeted for Kashi Snack bars, who have moderate earnings. • The behavioral factors suggest the enthusiastic people, who will love the snack bar as it provides instant energy (Onwezen et al. 2012). • The psychographic factors involve the modern lifestyle of the consumers of the United States who prefer to eat something healthy in order to be fit.